Getting Spicy
with the Skaters

PacSun is a brand rooted in teen and young adult aesthetics, but it’s also a company that doesn’t make its own clothing. So, when I took over their product descriptions, I brought in a new tongue-in-cheek tone that matched the way our shoppers spoke. Written a little longer for those teens with all the time in the world to shop, every product dripped personality and infused the PacSun brand—even without making a single shirt.